👉 Background: YouTube is the video on-demand platform that launched back in 2005 with a video titled “Me at the Zoo”.  Shortly after, it was acquired by Google for $1.65 billion USD. And it has grown into a video behemoth - with over 14 billion videos on YouTube.

👉 What happened: With so many videos being uploaded each second, YouTube needs to closely monitor what is being uploaded. Now, it has rolled out a policy for people to lodge privacy violations if AI-generated content has been uploaded that simulates their face or voice.

👉 What else: YouTube decides on which submissions for takedown request would be approved. But, AI-generated content is particularly concerning on tech platforms because the quality is has become so good, it can appear completely real.

What's the key learning?

💡In the digital age, finding trustworthy sources has become harder and harder to rely on. AI-generated content risks spreading misinformation and also eroding public trust in digital platforms

💡The global AI video generator market size is just getting started. It was estimated at $555 million USD in 2023, but it’s expected to grow at nearly 20% over the next 6 years, This means that tech companies that host this content have a huge obligation to ensure that content on their site is authentic.

💡Companies like Meta and TikTok have already began their initiatives. But it looks like this is just the beginning.