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· Posted on
June 28, 2024

The WNBL has got new majority owners who've teamed up for a slam dunk in women's basketball

Robyn Denholm, the Tesla chairwoman has taken a 49% stake and Larry Kestelman, the owner of the NBL, has taken a 22% in the WNBL.

What's the key learning?

  • As of last year, there had been a significant 30% increase in WNBL season fan attendance in Australia alone versus pre-pandemic.
  • It was also reported to have more than 200% increase in social media engagement and with the right and consistent marketing strategy, it can grow much more.
  • With WNBL membership already up 69 per cent year-on-year, they’ve already got some tailwinds behind them.

👉 Background: The Woman’s National Basketball League, or WNBL, launched back in 1981 in Australia and has been 100%-owned by Basketball Australia.

👉 What happened: Now, Robyn Denholm, the Tesla chairwoman has taken a 49% stake and Larry Kestelman, the owner of the NBL, has taken a 22% in the league to grow its standing and prominence in Australia.

👉 What else: It’s believed that the value of the whole league is somewhere around $50 million. And, with the growing popularity of live sports around the world, this could end up being a bargain buy.

What's the key learning?

💡Once a sporting code gets a good broadcast deal, it elevates the competition to a whole new level.  

💡Live sports are far and away, the most popular thing on television. In 2023 alone:

💡10 years ago, there was just one NBL game broadcast per week on Channel 9. Now, every single NBL game is broadcast live on ESPN. So the new owners’ goal will be revitalise the WNBL in the same way they’ve managed to do with the NBL.

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