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· Posted on
July 26, 2024

Tesla shifts its focus to anything and everything that is NOT electric vehicles. Next up: A humanoid robot?!

Tesla has warned that while its revenue was nearly $1 billion above expectations, its quarterly profits dropped 45%.

What's the key learning?

  • As an evolving business, you’ve always got to keep your eyes on the main prize but recently, Tesla has had a shifting focus from its core business which are the EVs.
  • The 12% drop in Tesla share price reveals the risks when investors lose faith in a company’s core business.
  • Tesla investors are concerned that Tesla may continue pushing these new initiatives so far and with that, it could become hard to go back to what actually made Tesla successful in the first place - electric vehicles.

👉 Background: Tesla is the OG electric vehicle company run by Elon Musk. While Tesla has led the pack for many years, almost all existing car makers have now created their own EV divisions - and the gap is narrowing.

👉 What happened: Now, Tesla has warned that while its revenue was nearly $1 billion above expectations, its quarterly profits dropped 45%. And this was the second straight quarter where Tesla had suffered a loss.

👉 What else: But the good news...apparently? Elon Musk reckons he can produce 20 billion humanoid robots that everyone on earth “is going to want” — he's now promoting his robots, Powerwalls and robotaxis ahead of his electric vehicles. Next minute: Tesla’s share price drops 12% - after investors aren’t really sure what Tesla’s core business is in anymore.

What's the key learning?

💡There is enormous risk when investors lose faith in a company's core business. Over the past 12 months, Tesla continues to shift the focus on what is "important" in its business.

💡On top of two consecutive quarterly profit declines, Tesla earned $890 million in government credit…which ain’t really a sustainable long-term business model.

💡And Tesla ain't the only company who has shifted from its core. Facebook's shift to the metaverse cost them more than $46 billion USD, but, luckily they were able to backtrack and re-focus. So after much speculation, Tesla will be hoping these other business lines get on the road ASAP.

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