👉 Background: Seven West Media is the company behind The West Australian newspaper group and Seven Network - which airs Home & Away, My Kitchen Rules and you of course Better Homes & Gardens.

‍👉 What happened: Despite these banger-shows, Seven West Media has struggled over the past 12 months because of a major softening of the TV ad market this year. As a result, they saw their net profit drop 68% to just under $18 million for the six months to December 31. On top of that, its revenue fell by more than 6%.

‍👉 What else: But, there was a peep of good news as Seven increased its ad share to nearly 44% of the whole ad market. The only issue? They're gaining a growing share of a declining market. Despite all of this, Seven West Media’s share price actually jumped - because of its focus on competing in the BVOD space.

What's the key learning?

💡Broadcaster Video on Demand (or BVOD) is the name of the service that allows viewers to access TV content from traditional broadcasters online. We’d be talking 7Plus, 9Now, 10Play, SBS On Demand, ABC iView.

💡BVOD is fast becoming some of the hottest property in the Aussie ads market:

1. Viewers love it because it’s free - unlike its streaming-service-rivals
2. You don’t need to be in front of your TV at 7:30pm sharp to catch Irene on Home & Away
3. Advertisers love it because it’s a cheaper way to target your audience

💡Seven West Media and its competitors are investing heavily in BVOD for the future for good reason. In 2024, TV revenue was down 9.5% year on year. whereas in the first half of 2024, BVOD revenue jumped nearly 14%. And with nearly 14 million BVOD viewers on 7Plus, this is becoming a key part of Seven West’s story.