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· Posted on
August 14, 2024

Seek pulls a sickie after a decline in job ads hurts its annual profits

Seek’s shares dropped over 7% off the back of its annual earnings update. It suffered a 17% drop in sales revenue, which resulted in a $101 million loss.

What's the key learning?

  • When unemployment is low, there are more jobs being advertised, so more opportunities for Seek to make money - and vice versa.
  • Seek says economists are predicting a weaker labour market for the 2025 financial year.
  • So it looks like Seek will continue to see slow performance until things turn around in the broader economy.

👉 Background: Seek is the online employment marketplace that started back in 1997 and has  operations in Australia, New Zealand, China, Hong Hong, Singapore…just to name a few.

👉 What happened: Seek’s shares dropped over 7% off the back of its annual earnings update. It suffered a 17% drop in sales revenue, which resulted in a $101 million loss.

👉 What else: Job ads on Seek’s recruitment platform dipped by 20% - so it seems like this not-so-great performance may not be entirely Seek’s doing and, it may have more to do with macroeconomic conditions than Seek’s operating decisions.

What's the key learning?

💡When the economy quakes, employment and recruitment businesses feel the aftershocks.

💡The performance of jobs platforms like Seek is directly linked to the health of the labour market. The unemployment rate is currently sitting at 4.1%, a jump from 12 months ago, when the unemployment rate was 3.6% — so it’s a clear sign that the economy is slowing down.

💡When economies slow down, companies tend to reduce or freeze hiring so there are fewer jobs being advertised, impacting companies like Seek.

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