Wordle is the very addictive, highly talked-about daily word puzzle game where players get 6 goes to try and guess a 5-letter word.
Background: Wordle is the very addictive, highly talked-about daily word puzzle game where players get 6 goes to try and guess a 5-letter word. IYKYK.
What happened: The creator made it for himself and his partner to play, before making the game public for the world in October 2021. And from just 90 players on November 1 2021, the game now has more than 3 million players.
What else: It ain't surprising that a big publisher like The New York Times wanted in on Wordle. The company reportedly purchased the game for low seven figures. Good news is, the NY Times say the game will remain free. At least for now.
💡Word-based games like crosswords have been a key ingredient in the publishing business for decades. And that's because they drive huge amounts of engagement.
💡As leading publishers like the NY Times go digital, games and puzzles are becoming even more important to keep audiences engaged with their content.
💡To put it into perspective, the New York Times' crossword currently has around 1 million subscribers...so Wordle and its 3 million players are a hot commodity.
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