Advisers
Learn
Newsletter
Offers
Podcast
About
  Back
~
2
min read
· Posted on
February 21, 2024

Scooch over fellas, experts reckon Nike's about to enter the metaverse

We've heard a lot about the metaverse lately, and now, it looks like Nike is getting into it...

What's the key learning?

  • Nike has filed over 6 trademarks in the US to make and sell virtual footwear and apparel for use in online worlds...which sounds very metaverse-y.
  • In order for the metaverse to work, it needs strong brands with loyal followings to jump on board
  • So, Nike may be using its massive brand reach to encourage wider adoption of the metaverse.

Background: We've heard a lot about the metaverse lately, but to recap, it's a 3D virtual environment where people log in with virtual reality headsets or smartphones, and hang out.

What happened: So far, Facebook's in it, Microsoft's in it, and now, it looks like Nike is getting into it.

What else: The sportswear company have filed over 6 trademarks in the US with the view to make and sell virtual footwear and apparel for use online and in online worlds...which sounds very metaverse-y.

So what's the key learning?

💡In order for the metaverse to work, it needs strong brands with loyal followings to jump on board.

💡Nike is the world's most valuable brand, and been ranked the most trustworthy fashion brand by Gen Z and millennials. This is largely because of its continued investment in new tech to stay ahead of the pack.

💡So, Nike may be using its massive brand reach to encourage wider adoption of the metaverse. Get your avatars ready, Flux fam.

Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

Sign Up
A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating
© 2024 Flux Technologies Pty Ltd and Flux Media Pty Ltd
All rights reserved.
Explore
HomeLearnPodcastAboutNewsletterFlux at WorkAdvisers
Offers
Home LoansSavings AccountsBank AccountsShare TradingCar LoansCredit Cards
Support
CareersContact usPrivacy PolicyTerms of Use
Disclaimer: Flux Technologies Pty Ltd (ABN 86 634 507 172) is an authorised representative (Representative No. 1283166) of Mozo Pty Ltd who is the holder of AFSL No. 328141. We also provide general advice on credit products under our own Australian Credit Licence No. 530103. The product information presented does not constitute an offer and we are not recommending or suggesting any particular product. Any product advice presented is of a general nature only, and is not to be taken as any sort of advice as it has not taken into account your personal circumstances, objectives, financial situation or needs. Flux may not cover all products available to you. Check out our Credit Guide and Financial Services Guide for more information.

All information contained in the Flux app, www.flux.finance, www.joinflux.com, app.flux.finance and any podcast of Flux Media Pty Ltd (ABN 27 639 804 345) is for education and entertainment purposes only. It is not intended as a substitute for professional financial, legal or tax advice. Flux Media Pty Ltd is the owner of the registered trade mark, 'What the Flux'. While we do our best to provide accurate information on the podcast, we accept no responsibility for any inaccuracies that may be communicated.
No items found.