Learn
Newsletter
Offers
Podcast
About
  Back
~
1
min read
· Posted on
February 21, 2024

Netflix jumps off the top rope into WWE with a $5 billion USD deal

Endeavour has sold the live-sports rights to WWE's weekly show 'Raw' to Netflix.

What's the key learning?

  • This is a major shift for Netflix away from "sports-adjacent" drama to live-sport entertainment.
  • The combination of sport and high-drama entertainment has become a special move for streaming companies.
  • Netflix will leverage WWE's devoted fan base, including 2.2 million viewers each week of Raw.

👉 Background: WWE (aka World Wrestling Entertainment) is the largest professional wrestling organisation in the world with big names like Dwayne "The Rock" Johnson and John "You can't see me" Cena.

👉 What happened: WWE was recently sold by its founder Vince McMahon for over $9 billion USD to Endeavour Group Holdings. And now, Endeavour has announced its first major deal for its new company.

👉 What else: Endeavour has sold the live-sports rights to WWE's weekly show 'Raw' to Netflix. It also sold its other shows outside the US for more than $5 billion USD over 10 years. And this is a major shift for Netflix away from "sports-adjacent" drama to live-sport entertainment.

What's the key learning?

💡The combination of sport and high-drama entertainment has become a special move for streaming companies.

💡To date, Netflix has preferred not to actually buy the live sports rights, but just create docos about sports people and sports itself. Think:

  • Drive to Survive about Formula One
  • Break Point about tennis players

💡Netflix will leverage WWE's devoted fan base, including 2.2 million viewers each week of Raw. And it also gives them the opportunity to create a “sports-adjacent” documentary based on WWE to widen its appeal.

‍

Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

Sign Up
A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating
© 2024 Flux Technologies Pty Ltd and Flux Media Pty Ltd
All rights reserved.
Explore
HomeLearnPodcastAboutNewsletterFlux at Work
Offers
Home LoansSavings AccountsBank AccountsShare TradingCar LoansCredit Cards
Support
CareersContact usPrivacy PolicyTerms of Use
Disclaimer: Flux Technologies Pty Ltd (ABN 86 634 507 172) is an authorised representative (Representative No. 525288) of Mozo Pty Ltd who is the holder of AFSL No. 328141. We also provide general advice on credit products under our own Australian Credit Licence No. 530103. The product information presented does not constitute an offer and we are not recommending or suggesting any particular product. Any product advice presented is of a general nature only, and is not to be taken as any sort of advice as it has not taken into account your personal circumstances, objectives, financial situation or needs. Flux may not cover all products available to you. Check out our Credit Guide and Financial Services Guide for more information.

All information contained in the Flux app, www.flux.finance, www.joinflux.com, app.flux.finance and any podcast of Flux Media Pty Ltd (ABN 27 639 804 345) is for education and entertainment purposes only. It is not intended as a substitute for professional financial, legal or tax advice. Flux Media Pty Ltd is the owner of the registered trade mark, 'What the Flux'. While we do our best to provide accurate information on the podcast, we accept no responsibility for any inaccuracies that may be communicated.