👉 Background:  Between Netflix, Disney+, Paramount+, Stan, BritBox, Kayo, Binge, Amazon Prime, HBO Max, Apple  TV+, Hayu, Hulu. there is more market saturation than ever before. And with more market saturation, comes a greater challenge to keep streamers on their platform.

👉 What happened: Netflix has announced it added only 1.75 million streaming subscribers in the past 3 months. On top of that, its global password sharing crackdown has been delayed by a few months.. just to iron out some kinks - which disappointed investors.

👉 What else: But, Netflix has already rolled out the password sharing crackdown in Canada, Spain and New Zealand. And they reckon that it’s working.

What's the key learning?

💡With greater business maturity comes greater focus on the things that matter. Netflix’s results show that it now has less focus on subscriber growth at all costs, and a much greater much focus on profitable growth.

💡Back in the day, Netflix wanted everyone hooked on their platform. Even if it meant someone scrounging off their best-friends-ex’s-sister’s account. But now,in some markets, Netflix is willing to lose a viewer if they’re not willing to become a paid subscriber.

💡There are expected to be 100 million people free-loading with Netflix accounts that they don't pay for. So while Netflix may lose some casual watchers, it’s looking likely to bring in lifelong subscribers.