Learn
Newsletter
Offers
Podcast
About
  Back
~
1
min read
· Posted on
April 22, 2024

LinkedIn launches premium company pages as it continues to expand beyond 'giving kudos' to a co-worker

LinkedIn has quietly rolled out its new premium Company Pages.

What's the key learning?

  • The new Premium Company Pages features AI support in writing posts and also includes a golden verification badge for Companies.
  • The new premium subscription is an addition to other existing offerings from LinkedIn such as Premium Career, Premium Business, Sales Navigator Core, LinkedIn Learning, and others.
  • LinkedIn yet found another way to increase revenue for its business by adding more premium subscriptions.

👉 Background: LinkedIn launched as the professional networking platform and has since evolved into the perfect tool for shameless self-promotion. Back in 2016, Microsoft acquired LinkedIn for $26 billion USD and began pushing its paid subscriptions.

👉 What happened: LinkedIn has quietly rolled out its new premium Company Pages. It includes AI support to write LinkedIn posts, and a golden verification badge for companies.

👉 What else: This isn't LinkedIn's first premium feature. It currently offers LinkedIn Premium for individuals, as well as subscription products for sales people and recruiters. Premium Company Pages is the latest in LinkedIn's growing list of premium products for customers.

What's the key learning?

💡Deliver value, and then monetise it as many ways as you can.

💡LinkedIn doesn't just want to be a professional networking platform that leverages user content and throws ads on top. It's already build a premium subscription that people actually find valuable.

💡In fact, LinkedIn Premium subscribers are up 25% year-over-year and it's now a $1.7 billion USD annual business. This new premium company page is a way for LinkedIn to build another revenue stream to fuel its growth.

Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

Sign Up
A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating
© 2024 Flux Technologies Pty Ltd and Flux Media Pty Ltd
All rights reserved.
Explore
HomeLearnPodcastAboutNewsletterFlux at Work
Offers
Home LoansSavings AccountsBank AccountsShare TradingCar LoansCredit Cards
Support
CareersContact usPrivacy PolicyTerms of Use
Disclaimer: Flux Technologies Pty Ltd (ABN 86 634 507 172) is an authorised representative (Representative No. 525288) of Mozo Pty Ltd who is the holder of AFSL No. 328141. We also provide general advice on credit products under our own Australian Credit Licence No. 530103. The product information presented does not constitute an offer and we are not recommending or suggesting any particular product. Any product advice presented is of a general nature only, and is not to be taken as any sort of advice as it has not taken into account your personal circumstances, objectives, financial situation or needs. Flux may not cover all products available to you. Check out our Credit Guide and Financial Services Guide for more information.

All information contained in the Flux app, www.flux.finance, www.joinflux.com, app.flux.finance and any podcast of Flux Media Pty Ltd (ABN 27 639 804 345) is for education and entertainment purposes only. It is not intended as a substitute for professional financial, legal or tax advice. Flux Media Pty Ltd is the owner of the registered trade mark, 'What the Flux'. While we do our best to provide accurate information on the podcast, we accept no responsibility for any inaccuracies that may be communicated.