👉 Background: Life360 is the location-based family safety app that started in San Francisco. It helps parents track their kids anytime, anywhere and listed on the ASX in 2019, but then also listed on the NASDAQ this year to get access to more capital.

👉 What happened: Now, Life360 announced a 30% increase in subscription revenue in the recent quarter. And even better, they bagged another $21 million in revenue from ads on their free product.

👉 What else: But now, Life360 has announced plans for pet tracking in 2025, as well as tracking elderly relatives in 2026.

What's the key learning?

💡Sometimes you don’t need to reinvent the wheel— just re-market the same product to different hearts.

💡Parents with children, pet owners, and carers of elderly relatives are all looking for security and peace of mind solutions, but each has its unique concerns and emotional triggers. So, Life360 can leverage the same location-tracking technology, but it’s customising its messaging, some features, and the benefits to appeal to these distinct groups.

💡Other companies like Nike have been doing it for decades. Nike started in 1964 as the ultimate running shoe for athletes, then years after, it expanded its campaigns to appeal and meet the unique needs of different market segments.