Kraft's the company behind Toblerone, Milka and, of course, Philadelphia Cream Cheese 🤤.
Background: Kraft Foods is the fifth-largest food and beverage company in the world. Woahh.
What happened: This crew own Toblerone, Milka and, of course, Philadelphia Cream Cheese 🤤. And unfortunately for bagel lovers (aka everyone), cream cheese is currently in short supply, thanks to labour shortages and port congestion in the US.
What else: Now, Kraft will give 18,000 people $20 to spend on any dessert they like. That way, people who can't get their hands on the delicious creamy goodness can get another tasty treat bank-rolled by Kraft.
💡It takes companies years and years to build a trustworthy brand, but sadly, it can be lost overnight. So, when brands foresee potential brand damage, they'll do anything to turn it into a positive experience.
💡Here's the thing: it costs five times more in marketing dollars to gain a new customer, than it does to serve an existing, loyal customer. On top of that, repeat customers spend 31% more with a business than a brand new customer.
💡So even though customers can't get their hands on Kraft cheese now, because Kraft turned a negative situation into a positive experience, customers will be more inclined to come back to Kraft in the future. The best defence is a good offence.
Sign up for Flux and join 100,000 members of the Flux family
