Jake Paul is launching a personal skincare brand called ‘W’ - as in "winning".
👉 Background: Jake Paul is a bit of everything - he’s a YouTuber, actor and professional boxer (yep, he's got a fight against Mike Tyson soon!). Oh, and he's also got over 70 million followers across his social channels.
👉 What happened: And now, Jake Paul is launching a personal skincare brand called ‘W’ - as in "winning". The brand will start with three products: a body wash, body spray and antiperspirant deodorant.
👉 What else: It’s not surprising that Jake Paul is trying to leverage his huge audience to sell a new product, especially when there seems to be a big open market for creator-led products - particularly those focused on younger men.
💡While most creator-led products have focused more on young women, there’s an untapped opportunity to sell to young men.
💡From 2018 to 2023, men’s grooming was a $28 billion business globally, and the industry is expected to grow to more than $100 billion over the next four years.
💡Jake Paul is in prime position to leverage this shift in trend because 50% of young men found information about a brand or company via TikTok in the past year. So it checks out that Jake Paul is leaning into Gen Z lingo to build his winning formula.
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