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· Posted on
February 21, 2024

Hungry Jacks v KFC: Best chicken takes it all

Hungry Jack's has been known for its juicy beef burgers... but now, it's launching its Jack's Fried Chicken Burger range nationwide!

What's the key learning?

  • Hungry Jack's is launching its Jack's Fried Chicken Burger range nationwide, which has been a whole two years in the making
  • More than 2.2 million Aussies eat fried chicken at least once a week - that's a whole lotta Aussies who aren't heading to HJs (cos they previously didn't offer a big chicky range)
  • As food trends evolve, so too must the big-time food companies.

Background: The Jack of Hungry Jacks, Jack Cowin, owns Aussie company Competitive Foods. And there are around 400 Hungry Jack's franchises under his umbrella.

What happened: Hungry Jack's has been known for its juicy beef burgers. But now, it's launching its Jack's Fried Chicken Burger range nationwide, which, by the way, has been a whole two years in the making. We're talkin' Fried Chicken Spicy, Fried Chicken Classic and 🤤🤤 Fried Chicken Cheesy Bacon.

What else: Hungry Jacks reckons Aussies are becoming increasingly obsessed with Fried Chicken Burgers.

So what's the key learning?

💡As food trends evolve, so too must the big-time food companies.

💡More than 2.2 million Aussies eat fried chicken at least once a week. That's a whole lotta Aussies who aren't heading to HJs, cos they don't offer a big chicky range.

💡Hungry Jack's reckons a shift towards fried chicken burgers is being caused by two things:

  1. The increase in popularity of chicken in Aussie diets, and
  2. The increasing cost of beef in Australia (which then drives up the price of beef burgers).

Welcome to the next phase of Australia's fast food wars.

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