Advisers
Learn
Newsletter
Offers
Podcast
About
  Back
~
2
min read
· Posted on
February 21, 2024

Epic Games is pulling Fortnite from China

After trying to enter the market for some time, Fortnite is saying goodbye to China due to increased regulatory scrutiny.

What's the key learning?

  • Epic Games has been trying to bring Fortnite to the Chinese market (which has around 720 million gamers) for a while
  • sfter a few attempts, the company has revealed it's axing Fortnite from China on November 15
  • China's gaming market is becoming increasingly regulated, and the math just doesn't add up for Epic Games anymore.

Background: Epic Games is the US$30 billion gaming company that created Fortnite - the online video game with more than 350 million players worldwide, and an annual revenue of US$1 billion.

What happened: Epic Games has been trying to bring Fortnite to the Chinese market (which has around 720 million gamers) for a while...but after a few attempts, the company has revealed it's axing Fortnite from China on November 15. Moment of silence now, pls.

What else: Epic's said it just doesn't make sense to continue trying to bring the game to China due to increasing regulatory scrutiny.

So what's the key learning?

💡When the going gets tough in China...companies just pack up, and get going. 

💡China's gaming market is becoming increasingly regulated. We have:

  • Gaming restrictions on kids under 18 (they're only allowed to play video games for 3 hours per week between 8 and 9pm on Friday, Saturday and Sunday) 
  • Restrictions on how gaming companies can monetise their games

💡Ultimately, the math isn't adding up for Epic Games. And it's not the only break-up China's had recently, either. LinkedIn left due to the increased scrutiny of big tech. 

Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

Sign Up
A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating
© 2024 Flux Technologies Pty Ltd and Flux Media Pty Ltd
All rights reserved.
Explore
HomeLearnPodcastAboutNewsletterFlux at WorkAdvisers
Offers
Home LoansSavings AccountsBank AccountsShare TradingCar LoansCredit Cards
Support
CareersContact usPrivacy PolicyTerms of Use
Disclaimer: Flux Technologies Pty Ltd (ABN 86 634 507 172) is an authorised representative (Representative No. 1283166) of Mozo Pty Ltd who is the holder of AFSL No. 328141. We also provide general advice on credit products under our own Australian Credit Licence No. 530103. The product information presented does not constitute an offer and we are not recommending or suggesting any particular product. Any product advice presented is of a general nature only, and is not to be taken as any sort of advice as it has not taken into account your personal circumstances, objectives, financial situation or needs. Flux may not cover all products available to you. Check out our Credit Guide and Financial Services Guide for more information.

All information contained in the Flux app, www.flux.finance, www.joinflux.com, app.flux.finance and any podcast of Flux Media Pty Ltd (ABN 27 639 804 345) is for education and entertainment purposes only. It is not intended as a substitute for professional financial, legal or tax advice. Flux Media Pty Ltd is the owner of the registered trade mark, 'What the Flux'. While we do our best to provide accurate information on the podcast, we accept no responsibility for any inaccuracies that may be communicated.
No items found.