👉Background: DoorDash is the global online food ordering and delivery platform. It ain't small either - it has a market share of around 59% for food delivery in the US. DoorDash entered Oz via Melbourne back in 2019 before expanding to all of our major cities.

👉 What happened: Now DoorDash is taking another big leap by teaming up with Meta, or more specifically Facebook Marketplace (aka the best place to find a secondhand couch or a rare monstera varietal). And now a DoorDash driver might be able to deliver that monstera right to your door.

👉 What else: It's all part of DoorDash’s bigger strategy to expand beyond the food delivery space to help its product differentiation strategy.

What's the key learning?

💡In a saturated market like on-demand delivery, product differentiation is critical to continued growth. DoorDash needs to differentiate itself from Uber, Deliveroo and co if it wants to keep growing.

💡 Doordash has made an effort to shift from being just a food delivery service into an on-demand delivery logistics platform. And the more differentiated you are, the more brand loyalty you can build.

💡DoorDash is expanding its little tentacles by partnering with PETstock, IGA and now Facebook Marketplace - which is something Uber hasn't dared touch yet.