Crocs has teamed up with potato-chips brand Pringles for a set of limited-edition boots, some of which come with a mini Pringles can in an ankle holster.
👉 Background: Crocs is the objectively unattractive but comfortable shoe brand that’s regrown its cult following, especially since the pandemic. In 2016, Crocs was at a low point, with revenue decreasing over 10% year-on-year.
👉 What happened: Now, Crocs has teamed up with potato-chips brand Pringles for a set of limited-edition boots, some of which come with a mini Pringles can in an ankle holster. In less than a week, most of these shoes have already sold out.
👉 What else: Crocs started investing in collaborations, which turned its fate around. In fact, just last year Crocs recorded an 11.5% increase in annual revenue, or $4 billion USD.
💡The fashion industry is embracing absurd collaborations. These collaborations bring public attention to both brands successfully and help them sell other products too. Crocs has tried and tested this theory before.
💡In 2021, Crocs collaborated with KFC over a fried-chicken-designed-clog, which sold out in under 30 minutes. This not only brought in sales for Crocs, but also helped KFC build a relationship with Crocs’ audience.
💡It’s not the only footwear brand jumping on the collab bandwagon:
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