Catch waves, not meetings: Zoom announces plans for a 'digital twin' so you could send your avatar to work

Zoom’s CEO has announced plans to build an AI avatar that will be your digital twin in meetings so you can go to the beach instead.

What's the key learning?

Tech announcements like cutting down your meetings by 90% are intended to capture the imagination of investors.
And the idea of creating a digital twin in the workplace is like a pipedream for millions of white collar workers.
In fact, almost 37% of US workers said they spend between four to 12 hours a week in meetings, so Zoom's AI Avatar is definitely an idea we can hope to materialise - but not in a couple of years from now.

👉 Background: Zoom, the video-conferencing software launched back in 2011 but went bananas during COVID lockdowns. In fact, its share price jumped over 750% between January and October 2020. But since then, it has returned to its previous valuation.

👉 What happened: Zoom has been desperate to find a new trick. It already attempted to evolve into a productivity tool like Microsoft and Google. But now Zoom’s CEO has announced plans to build an AI avatar that will be your digital twin in meetings so you can go to the beach instead.

👉 What else: The plan is for your twin to attend 90% of meetings for you and you can even delegate decision making to your twin. But before you go searching to sign up, the CEO warned that they are still some time away from turning this into reality.

What's the key learning?

💡While ambitious tech announcements aim to excite investors, they can often have the opposite effect. In the case of the Zoom announcement, its share price didn't move at all.

💡But there is a also a risk because when these advancements fail to materialise, they can actually erode trust and enthusiasm. For example, in 2016 Elon Musk's announced expectations for Tesla to achieve full self-driving capabilities by 2017. Then it was 2020. Now we’re in 2024 we ain’t seeing many self-driving cars and taxis yet.

💡There’s a fine line between inspiring innovation and fostering investor skepticism. And given Zoom’s CEO warned this might be 6-7 years away, it’s kinda hard to get excited about it right now.

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Catch waves, not meetings: Zoom announces plans for a 'digital twin' so you could send your avatar to work

What's the key learning?

What's the key learning?

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