👉 Background: We know Beyoncé as the OG star behind Destiny’s Child, the Queen of the Beyhive, and of course for her love for Texas Hold’em.

👉 What happened: Now, Beyoncé has launched a new whiskey line in collaboration with Moet Hennessy, the company owned by LVMH. It's called SirDavis and is named after her great grandfather who used to moonshine whiskey.

👉 What else: This ain’t Beyonce’s first venture into the business world. She has a perfume, had a clothing brand with Adidas, and, now is the latest Hollywood celebrity to collab with a major alcohol brand.

What's the key learning?

💡Celebrity endorsements have always had a big impact on sales for brands, but they seem to have an especially strong impact on alcohol brands.

💡If history is anything to go by, we know that big star equals big revenue in the alcohol industry:

• George Clooney sold his premium tequila brand Casamigos to Diageo for $1.3 billion USD in 2017
• Ryan Reynolds cashed in when he sold his American Aviation Gin for a cool $610 million USD in 2020
• And, Dwayne “The Rock” Johnson's tequila brand has supposedly become “the fastest-growing tequila in the history of all spirits”
  

💡It seems like the alcohol industry in the way to go for celebs. And based on X and Reddit, it seems like many of Beyonce’s mega-fans are already Drunk in Love with her new whiskey.