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· Posted on
May 8, 2024

Aussie tech company Envato sells to Shutterstock for $372 million... and that's what we call a picture-perfect exit

Envato founders have sold the business to Shutterstock, the largest stock photography in the world for $372 million in cash.

What's the key learning?

  • Envato was self-funded and relied on its own profits for growth rather than external funding.
  • By not raising any capital, Envato was forced to be resourceful, and focus on building a sustainable business that was profitable from its early days.
  • B-corporations are sustainable companies that aim have a positive impact in the society.

👉 Background: Envato is the tech platform that was founded back in 2006 by a husband and wife duo in their Bondi garage. Envato gives customers access to a whole range of creative assets. Think: stock photos, graphic design templates, audio and even fonts.

👉 What happened: After 17 years and 2 million annual customers, the founders have sold the business to Shutterstock, the largest stock photography in the world for $372 million in cash.

👉 What else: This is a very good outcome for the founders since they actually owned the entire business. Yep, they never took external funding, unlike many of their tech contemporaries.

What's the key learning?

💡Bootstrapping a business is the process of building a business without external capital. This enables founders to shape successful businesses and exit on their own terms.

💡Envato generated nearly $29 million in net profit last financial year - and without external investors, they were able to choose their own path. The company became a B-corp, and even shared their annual profits with their staff.

💡So while the route to growth may be slower, the bootstrapped business offered the founders a chance to maintain autonomy and reap larger rewards in the long run.

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