👉 Background: We know Apple plays a mean game when it comes to launching new products - think back to when the first iPhone came out in 2007, or when the Apple Watch first came out in 2015.

👉 What happened: Now, Apple's just unveiled their biggest, baddest new product at its annual Worldwide Developers Conference: the Augmented Reality/Virtual Reality headset called Vision Pro. We're talking:

• Mixed reality experiences managed through hand and eye tracking
• Ability to see digital content, such as apps and experiences, overlaid on your living room

👉 What else: VR headsets aren't a new concept, but Apple's going to have to bring something major to the table to get consumers to shell out $3,500 USD.

What's the key learning?

💡VR headsets have struggled to click with mainstream audiences so far... And the Vision Pro could be Apple's biggest boom, or potentially a bust.

💡Meta's Oculus devices and Sony's Playstation headsets launched to big fanfare, but we haven't really seen VR headsets make it big and hit the mainstream market so far.

💡The headset market has dropped 54% in global sales over the last year. They're uncomfortable to wear and not exactly a convenient piece of technology at the moment...but if anyone knows how to prove the skeptics wrong and ace user experience... it's Apple.

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