Jeffy B is continuing the fight for your living room with a new platform that will house your subscriptions in the one place.
Background: Amazon has been slowly taking over our living rooms for a while now, with smart TVs, sound bars, Alexa, and of course, Prime Video, their subscription streaming service.
What happened: Now, Amazon's launching its own streaming aggregator - aka a home for all your subscriptions - called Prime Video Channels.
What else: Prime Video Channels lets Prime members aggregate streaming channels (like Paramount+ and Hayu) to the aggregator. The aim is to reduce subscription fatigue.
💡Subscription fatigue is the decrease of interest in subscription services over time...as the number of subscriptions available to us increases. More choice = less care-factor.
💡Data from Deloitte shoes Aussies have 42% more subscriptions than they did a year ago. And, 70% of us have a paid TV or movie service in our households.
💡But managing and consuming multiple services is becoming tougher and more expensive. So, content aggregators like Optus' SubHub and Amazon's Prime Video Channels are the next battle frontier.
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