👉 Background: Aldi is the German supermarket chain that’s been in Australia since the year 2000. It has since become the third largest supermarket chain in the country, with 10.5% market share, behind Coles and Woolies.

👉 What happened: Aldi has just announced that it’s ditching its plans to enter the online shopping space because it's already smashing goals with in-store sales, experiencing 5.1% growth in the last three months.

👉 What else: Aldi's main concern with online shopping is the impact to its cost structures as new warehouses and distribution centres will be needed. So Aldi plans to buck the trend of the supermarket top dogs by sticking to the IRL supermarket experience.

What's the key learning?

💡To be a tough competitor, you’ve got to play to your strengths. While supermarket giants, Woolies and Coles are expanding their online presence, Aldi’s sticking to its guns by focusing on in-store sales.

💡And it seems to be working. Despite not offering online sales, Aldi gained the most market share in the supermarket sector for the last quarter.

💡Costco Australia is another grocery chain that's in its own league. Costco's increased its sales by focusing on wholesale quantities at wholesale prices. So perhaps Aldi's ploy to keep sales old-school will also pay off.