Adore Beauty's revenue has jumped to over $100 million for the half.
👉 Background: Adore Beauty has grown to sell more 270 cosmetic brands and over 13,000 products since launching in 1999.
👉 What happened: After some rough years for Adore investors (yep, share price has never returned to its listing price in 2020), there is finally some good news. Adore Beauty's revenue has jumped to over $100 million for the half. And, they recorded a half-year profit of $992,000, up from $90,000 last year (yep... real small).
👉 What else: The most exciting part for Adore Beauty is that they had 507,000 returning customers spending more money than ever before in the half.
💡Retaining customers isn't just good practice; it's the key to building a sustainable business - so loyal customers are worth their weight in gold.
💡When you build a strong retention strategy, these customers tend to make up the bulk of sales. 81% of Adore Beauty's sales in the most recent half were attributed to returning customers.
💡And the average order value for their active customers jumped to nearly $114. So now, Adore needs to show more and more love to these customers to get them spending eeeeven more.
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