👉 Background: Adobe is the American design software company that started in 1982, known for Adobe Photoshop, and Adobe Illustrator products. It has mastered the magic of making us all believe we're one click away from graphic design greatness - until your design looks like a potato.

👉 What happened: Over the last few years, Adobe’s been facing tough competition from the likes of Canva and Microsoft. But not only them, it has also been getting heat from big tech companies like OpenAI and Google, which are stepping into the design market with their AI tools.

👉 What else: Now, Adobe has launched its own AI video generator tool to help create and edit videos from text prompts. It allows you to choose everything from the look of the people, the camera angles, motions and zoom. And interestingly, its models have been trained mostly on its own library of stock videos and images.

What's the key learning?

💡In the race to dominate the AI industry, owning your own content can be a major competitive advantage.

💡Unlike the big dogs like Meta and Google, Adobe owns a massive library of photo and video data that it can train its AI models on. This means it doesn’t need to to negotiate expensive licensing deals to legally access content to train its models.

💡We’ve already seen OpenAI negotiate licensing deals with media companies worth hundreds of millions of dollars. So while some tech companies have to shell out millions to access content, Adobe can train its models on its own content.