Spotify recently snapped up Wordle spin-off Heardle, with plans to add features.
👉 Background: We all know Wordle, the daily word game that saw the entire internet unite. But Heardle is one of many, many Wordle-inspired spin-offs. You listen to one second of a song and have to guess what it is.
👉 What happened: Spotify has snapped up the game for an expected seven-figure sum. Now, you'll be directed to Spotify at the end of the game to hear the full song.
👉 What else: It's quite the nifty move from Spotify, especially since the platform has been trying to improve music discoverability to keep listeners on the app.
💡Every company should know what's required to keep its customers coming back for more. In this case, music discovery is Spotify’s bread and butter - and it’s key to keeping listeners engaged and subscribed.
💡Spotify is known for building an algorithm that recommends tunes that keep us engaged and happy. But it is always looking for new ways to enhance the discovery experience.
💡 And now Heardle will help Spotify users discover new songs, or re-discover their old favourites.
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